Discover the new way smart personal trainers are skyrocketing their online fitness business, building a steady, reliable online client base, and winning back their evenings and weekends, and increasing the revenue from their personal training business without having to spend hour after hour on the gym floor.
10 years ago, it was very easy to build a successful, profitable, stress-free personal training business.
Personal training was held in high-regard, it was a niche position to have, and there was very little competition. That meant you, the trainer, really didn’t have to struggle too much to grow your fitness business and get personal training clients.
You could pick and choose your hours, didn’t need to spend a lot to get leads and clients, and had very little to worry about in the way of competition.
That was then, this is now …
All About Early Mornings, Late Nights, Weekend Work, and Walking the Gym Floor?
The old way of running a personal training business is to stick to things the way they were done a decade ago. You -
- Make yourself available from 5am to 9pm
- Give up your weekends. In fact, you probably expect to be even busier on the weekends.
- The hours between 9am and 5pm are barren, and you tend to sit around, bored, counting down the minutes ‘til the after work rush.
- You walk the gym floor constantly, doing your best to talk to anyone and everyone, in the hope of picking up more clients.
- And maybe, just maybe, you get enough clients to pay the bills, put a little away for a rainy day, and hope you don’t burn out and become exhausted.
Now, I’m not saying this way doesn’t work. I’m just saying it’s not going to work for much longer. Here’s why:
Reason #1: Your clients want something different.
People are used to having access to anything, anytime they want.
We no longer have to painstakingly wait a whole 12 weeks to finish watching our favourite programs. We get them all in one go, and can binge watch over a weekend.
With services like Deliveroo, we have the food we want, at the touch of a button, without leaving the house.
20% of the personal training market still want to always have the in-person approach, have their sessions at the same time each week, and like the fact they need to block out a whole hour to train with you every time, but for the other 80%, this doesn’t suit their lifestyle.
To keep succeeding as a trainer, you need to get more adaptable, more flexible, and move with what the market wants. And they want to work with an online fitness business
If you don’t you’ll get left behind
Reason #2: This kind of lifestyle simply isn’t sustainable for YOU.
I’ve lost count of the number of personal trainers who’ve come to me, saying they can barely face another day walking the gym floor.
They’re burnt out, bruised and broken. They love their work, they'd love a great personal training business, but the early starts, the late finishes, the never-ending hunt for clients, the weekend work, and the constant stress (whether it’s about lack of business, or having too much of it,) is weighing heavy, every single day.
But what if there was a way you could become part of a small, savvy group of trainers who’ve uncovered the secrets to cutting down their gym time, winning back their freedom, and building a steady stream of reliable, hard-working clients who they love to train, and provide an amazing income …
... without working 50-hour weeks.
Good news: You can.
Through working with over 500 personal trainers, we’ve uncovered a system that’s allowing trainers to build their personal training business online, without having to increase their hours, or spend more on marketing, and help them deliver a 5-star service to more clients, with less stress.
The OFB Approved Online Personal Trainer:
Here’s How Personal Trainers Are Hitting £5,000, £10,000, and Even £15,000 Months in their online fitness business,
Without Working Weekends,
Walking the Gym Floor, or Giving Up Their Freedom …
OFB (Online Fitness Business) is the only UK-based training provider helping trainers actually become certified in coaching clients online.
Online personal training is swallowing the fitness industry, and there’s never been a better time to get certified.
Plenty of trainers are already seeing the benefits of taking at least part of their fitness business online, and are considering switching to an online persnoal training model, either in full, or for part of their personal training business. That means, the time to act is now, to stay ahead of the curve.
“But What Is Online Personal Training?”:
- No longer need to restrict yourself to only training personal training clients in your gym or the local area. Being online gives you the benefit of training anyone in the country … or even the world.
- Have much more freedom over your hours. If you don’t want to work early mornings, you don’t have to work early mornings.
Not a fan of evening work? No worries. You can say goodbye to it.
And you don’t even have to work weekends, unless you want to.
- Can take on a much higher number of personal training clients … but still give them a great service. By not having to spend an hour with people every time, it means you have greater capacity to build a big personal training client base, while still getting them the results they want.
- Take more time off. The beauty of online training is provided you have a laptop and a WiFi connection, you can coach people. That means more trips for you, while still earning a great living.
- Needn’t walk the gym floor. Working online means you can get clients through your website, through email, and even on social media. So no need to suffer the shame, boredom and rejection of endlessly trawling the gym floor, hoping people will want to sign up with you.
- Don’t burn out or become tired, stressed and exhausted. It’s so sad how many great trainers quit the industry because they can’t take the hours and stress anymore. Having an online arm of your business gives you the freedom and flexibility to scale back, and keep doing the work you love, without the strain.
Online training is not an excuse to just regurgitate the same old training program or diet plan to every single person you work with. Nor is it an inferior way for your clients to get results.
When done right (as you’ll see as an OFB Approved Online Trainer,) clients can get just as good, if not better results with online personal training.
Plus, it’s much more scalable.
With one-on-one personal training, you’re limited by time. Even if you work all the hours you can, including early mornings, late nights and weekends, most personal trainers find they simply can’t work with more than 20-30 people without getting burnt out.
With an online personal training business, this is not the case.
While you’ll still be taking great care of each and every client, supporting them in their journey, encouraging them toward their goals, and giving them all the benefits of your expertise and experience, the actual time spend is a lot less.
There’s no need to book out a whole hour a few times a week.
There’s no commuting involved.
You work on your schedule, when it fits you, and have total control over your hours.
Most online trainers find they can easily and ethically work with 50 or so clients at a time, while working about 30 hours a week.
What You’ll Learn in The Online Fitness Business Programme
Let me show you just how simple it is to become a successful online personal trainer with the OFB Approved Trainer certification.
MODULE 1: BUSINESS PRINCIPLES
Every great business is built on a strong foundation of solid principles.
The big reason why online training can get a bad rap, is because of the people who don’t have the right principles in place. Without them, it can become a slog, make it much more work than it needs to be, and mean clients don’t get the service and support they deserve.
That’s why we kick off by gaining a full understanding of the principles that will set your online business up for long-term success. We’ll cover -
Nobody teaches us how to be effective entrepreneurs who deal with both success and failure well. We cover this in this module
How to build a bulletproof mindset capable of ignoring all distractions in order to practice extreme focus on building your business
How to become a company operator instead of another personal trainer/social media promoter
MODULE 2: MARKETING
It goes without saying that you can’t have a great business without marketing.
The way many trainers approach marketing however, often leaves them frustrated, or feeling sleazy and overly sales-y.
When done right, however, not only does marketing bring you in perfect clients like clockwork, it feels good. We can help you market in a way that actually serves your potential customer, that entertains and educates your fans and followers, and makes you the obvious choice over any other in-person or online trainer.
Content marketing systems, workbooks and resources so you understand the exact content that turns browsers into buyers instead of just getting likes and comments
The 7 organic completely free marketing tactics you can implement immediately to bring in your first online clients even if you don't have a following on social media
Step by step walkthroughs of how to setup and automate marketing systems that generate leads and customers without you having to be glued to your phone all day every day
Email marketing campaigns, templates and how to write emails that sell every single day without annoying your list
Complete Facebook Ads trainings including, step by step walkthroughs, ad templates and exactly how you can use ads to grow an audience of millions and generate new clients every week without spending a fortune
Copywriting trainings that teach you the art of writing content, emails, website pages and more that convert people into customers. Including access to over £20k worth of templates for you to copy and paste straight into your business
MODULE 3: SALES
“Sales” is a word that often conjures up negative connotations … But not here.
Whether we like it or not, sales are the lifeblood of a business, and you need to be able to sell.
But there’s a right way and a wrong way.
The wrong way involves being overly pushy, putting people on the spot, inflating your rates, and either over-selling or under-selling yourself.
The right way involves having an open and honest conversation with prospects, taking them through what you can help them with, giving them value, and having them leave the conversation feeling closer and more open to you, whether they become a client or not.
The exact ethical sales flow we've used to grow the most expensive personal training business in Cheshire, 2 completely full gyms, a fully booked online fitness business and continue to use to this day.
How to sell high priced online coaching to people without pushy sales tactics and without getting any objections about price, and in a way that ensures your new client comes on board having enjoyed an amazing buying experience
How to set up a complete sales process so that people can apply to work with you or just buy directly from you without having to wait for you to reply to them
MODULE 4: TECHNOLOGY & SOFTWARE
“What app should I use?”
“Do I need Facebook ads?”
“What about contracts?”
We hear all these (and more,) all the time. And we realise that technology and software can seem complicated. The truth is, running an online fitness business doesn’t need to involve lots of expensive programs, fancy apps, or difficult systems.
In module 4, we distil everything down into its simplest form, so you have a business that’s as automated and hands-off as possible, without any tech headaches or extortionate costs.
How to set your business up so people can buy or apply to work with you without you being present. And how to make your business work FOR you
Discover how to capture leads, without having to build website pages or learn code and how to automate the whole process so your business generates leads even when you're not working
The simplest and most affordable ways to ensure you have all the right software to make getting and working with clients easy for and a great experience for your clients
MODULE 5: DELIVERING YOUR SERVICE TO ONLINE CLIENTS
The final stage is actually delivering your service to clients.
It’s all well and good having the first 4 steps in place, but the best marketing tool is a slew of happy clients. And you only get happy clients if you deliver a first-class service, that gets the client results, and leaves them feeling encouraged, supported, and valued.
We want your business to run as smoothly as possible, and help you deliver workouts, diet advice and support in the least time possible, without the client ever feeling like they’re getting sub-par service.
Here, we’ll run through -
How to price your coaching so you can earn a level of income that works for you without working more than you want
Explore challenges, group coaching, 1-2-1 style coaching, membership models so you can decide which one suits your business best
Go in depth on how to deliver each type of service and the pros and cons of each
Find out how to stack more than one model to create a hugely scalable online fitness business
How to automate and create systems wherever possible to build a truly scalable business and free your own time up wherever possible
How to standardise every part of your service from onboarding, client management and referral drives so that every single client enjoys the exact same high level of service whilst it takes you less time to deliver
About The Online Fitness Business Founder
Sukh Sidhu founded OFB in 2016 after successfully running his own online fitness business, where he coached over 4000 online personal training clients, helping them to lose fat, build muscle, increase their body confidence, and live fitter, healthier lives.
He regularly coached 400+ online personal training clients at a time, both in 1:1 online personal training models and online group settings, developing systems and processes to ensure every single person was taken care of, and given an amazing service.
This was after opening, running, and selling 2 busy, popular gyms in his hometown of Warrington and building his own online fitness business Project Lean to over £1m per year in revenue
Sukh’s mission with OFB is to show personal trainers what it really takes to build an amazing online fitness business that funds the lifestyle they want. Knowing how the fitness business industry is often full of charlatans, and people who sell ‘get-rich-quick’ schemes, Sukh’s aim is to present an open, honest account of life as an online personal trainer, and to make personal trainers aware of the hard work involved, while at the same time, giving them the tools, strategies, systems and mindset needed to achieve their online fitness business dreams.
The OFB Approved Online Personal Trainer Course is
Joined OFB in November 2018 with 20 clients
It's now June 2019 and I have 150 clients.... and looking to hit 250 by the end of the year
All Or Nothing Fitness Nutrition
How did I go from being a lonely PT in December, thinking I needed to hand back the keys to my ridiculous rent (but beautiful) studio to looking at a second studio to accommodate all my new clients in my new business model with the other trainers I will be paying?..... oh yeah... OFB.
Balance For Life
Discover How Over 750+ Personal Trainers Worldwide Have Reduced Their Gym Time, Won Back Their Evenings and Weekends, and Still Delivered an Amazing Service to Clients, by Becoming an OFB Approved Online Personal Trainer
In addition to everything we offer in the 5 weeks of training, we believe our support system is second-to-none.
Many online coaching courses simply offer a few PDFs, perhaps some videos, and outdated trainings on things like Facebook ads or copywriting.
But with the OFB Approved Trainer, you get exclusive access to a private group of over 1000 other online fitness business owners.
This isn’t just some randomly put together Facebook group. It’s a carefully curated, dedicated support system, designed to help our students and graduates overcome any roadblocks, get help in record time, and gain access to insider insights on what’s working now.
It’s a place to share successes, celebrate wins, and connect with others who are on the same path.
Not just that, but you also get -
Exclusive Access to Your Own Student Support Manager ...
… who will call, text, and make sure you’re implementing everything from the course, by keeping you accountable and giving you individualised direction.
We never want you to feel stuck, or like you’re going it alone, and that’s why we invest in every student having this extra support.
3+ In-Person Events
We run at least 3 events each year, just for students, at no extra cost.
We believe the personal touch is important, plus, it’s a great opportunity to actually meet other online trainers face-to-face, network, and become part of a close-knit group, all working towards similar goals.
Weekly Live Group Business Coaching Calls with Sukh
To ensure you’re kept up-to-date with all the latest goings on in the industry, any advances in Facebook ads, social media algorithms, and any questions or queries regarding sales, marketing, content and service delivery, there’s also a live coaching call each week with Sukh.
We want every single OFB Approved Online Trainer to feel fully supported, and to never worry about a lack of clients, getting stuck in the ‘feast and famine mode,’ or to worry that they’re not doing everything in their power to get the right clients, at the right price point, on a consistent basis.
That’s why these weekly calls are so valuable.
Want to Earn More Money, Have More Freedom and Help More People, Without Putting in More Hours on the Gym Floor?
If so, then becoming an OFB Approved Online Trainer is exactly what you need to do.
Let us be 100% clear though, this is not a ‘do nothing, get paid’ program.
You might have seen the ‘6-figures in 6-weeks’ kind of ads. That is not what this is about.
Do some of our students make 6 figures a year?
And they do it in less time, with less stress, and without ever having to leave the house, but it would be remiss of us to say that this was the norm.
These guys and girls work exceptionally hard, genuinely care about their clients, are amazing trainers, and realise the online world has its ups and downs, just like in-person training.
Think You’re Up to the Task?
Our Aim is to Fill in the Gaps Your PT Qualification Missed
PT qualifications are great … For helping you learn how to program, refining exercise techniques, teaching some basics on nutrition, and getting your fitness career started.
But let’s face it, there are big gaps there when it comes to the sales and marketing.
And that’s understandable.
There’s only so much time to run through everything, and it wouldn’t be much good if you knew everything about sales, marketing and running a business, but couldn’t teach a client good squat form, weren’t able to tell the difference between your pectorals and your popliteus, and didn’t know what a calorie was.
We speak to so many trainers who say how keen and eager they are to work with clients, and how they know they can get amazing results, yet they don’t know how to get any clients to begin with.
Or, they’ve managed to get a few clients, but they don’t have a consistent client base or income, and have to resort to walking the gym floor for hours on end, knowing deep down, this can’t be the way to build a sustainable, profitable business.
Let me tell you who the OFB Approved Online Trainer course is for:
New trainers benefit greatly from the qualification, as it gives them an extra income stream to rely on while they build their gym, studio, or in-home business.
Not just that, but many of the newer trainers who qualify with us actually decide to go into online training full-time, as they prefer the freedom and flexibility of it.
Many experienced trainers find that after a while, they understandably lack motivation.
Fatigue sets in, they get bored, disheartened, and realise the only way to earn more money is to work more hours, which they physically can’t do.
Adding online training means more experienced trainers can either keep their income the same, while dropping their in-person hours, so they get more time to themselves, with friends, or with family …
… or it means they increase their income, without needing to spend more time out of the house.
One of the big things we focus on is OFB though, is not forcing you to give up in-person training.
We’re aware of other online business courses out there, that seem to look down on in-person PT.
They try to convince you to quit the gym, give up your 1:1 clients and live the whole ‘laptop lifestyle.’
If you genuinely want to do, that’s great. And working with OFB will allow you to get there, much faster. But we don’t want you to think this is all about ditching your long-standing in-person clients, stopping training people you like to work with, or spending all day sat behind a laptop.
With OFB, the choice is yours.
Whether you want to -
- Become an approved online trainer so you can stop all your gym work, and spend your days working from home, or the local coffee shop, or travel the world while still earning a living …
- You simply like the idea of not having to be in the gym until 9pm every night, giving up Saturday mornings, or just being able to earn between an extra few hundred and few thousand pounds every month by training clients online …
This course and certification is for you.
Frequently Asked Questions
Q) How will this qualification help me?
If you’re a new personal trainer, it will allow you to add an extra income arm to your business in the form of coaching clients online.
If you’re a more experienced personal trainer, it will allow you to reduce your in-person hours and win back your freedom, without a drop in earnings, or, more likely, while increasing your earnings.
Either way, you’ll learn everything you need to sell fitness coaching online, in a way that’s simple, hands-off, and completely ethical.
Q) How valuable is this qualification?
We don’t know of any other UK-based online training qualification out there.
Not only will this set you apart from your competition as a trainer who’s willing to invest in themselves and their development, it will teach you both how to get the right clients at the right price, and how to set your business up so it’s as automated and stress-free as possible. Giving you maximum freedom, and the client maximum results.
Q) Are there tests involved?
We expect you to display a certain level of competency, and to complete all the modules, but you won’t be required to take any exams.
Q) How long does it take to complete?
The 5 modules can be done within 5 weeks, and most trainers choose to set aside time to tackle everything in this timeframe.
However, this isn’t a requirement. You have as long as you need to get through anything, and can revisit it as you please, as you have access to the modules for life.
Plus, you’ll also get access to new and updated trainings, should we change anything or add any extra features after you enrol. And continued access to the group for as long as you want or need it.
Q) What if I get stuck?
We won’t let that happen.
With your personal student advisor, the Facebook support group, and the weekly calls with Sukh, any questions you have can be answered quickly.
Whatever challenges you run into, it’s almost guaranteed that one of our 500+ students will have experienced something similar in the past, and so we have everything you need to overcome these.
Q) How is this different to what I did in my PT qualification?
PT qualifications don’t teach anything about online training. Plain and simple.
Sure, you might do a half day (or at most, a day) on very generic business practices, but they don’t go anywhere near deep enough on marketing, especially what’s needed to successfully market an online fitness business in 2019.
Q) What have other students achieved from becoming an OFB Approved Trainer?