About Online Fitness Business
Left school and began working in the family fashion business while at college. I had 2 passions in my life, business and sports.
Leave college no longer playing sports, go all in on the family business and training in the gym. I slowly began to HATE the family business. Women’s shoes are not where I saw my future. Began to love health, fitness, nutrition and exercise more and more
Worked with my first personal training client, I had no insurance and no qualifications but people were asking me for help, so I helped. I also start an ecommerce business selling women clothes and shoes online
I was now working 12 hours per day in an industry I hated selling women shoes but making a small fortune. I was also cramming in working with personal training clients where I could.
December I decided enough was enough, I closed my computer and walked away from my ecommerce business for 2 weeks, I needed a break. I fulfilled no orders, ignored all emails and messages. I came back to find my eBay feedback destroyed and in 2 weeks went from sending out 200 pairs of shoes per day to 20.
I dragged out the death of my business for a couple of months before giving up. I walked away broke but with a smile on my face. I did everything I could to chase what I was passionate about… Working as a personal trainer. Within 6 months I’d built up a strong client base and opened my first gym. We grew to 130 members in 6 months and I opened my second gym in 2014
I find 6 online clients who want my help and work with them for 12 weeks for free. In used those 6 clients as guinea pigs and figured out exactly how to help people as an online trainer. What clients need, what they don’t need, what software, how to communicate and manage, where I can implement automation and systems.
All 6 of my guinea pigs are now paying clients along with 50 other 1-2-1 online clients. I’m trying to run 2 gyms, work with nearly 60 online clients and can feel myself reaching breaking point
I sell my gyms. Online training works perfectly for my clients, my financial goals and most importantly my family life. I get married to Amy
I work with 10 personal trainers to help them build
an online business. I didn’t know it at the time, but
these are the first OFB students.
OFB is officially launched, 212 students have joined the OFB programme and a newer more personal coaching programme called OFB Elite. We’ve ran student events, public seminars. Disrupted what was a shady area in the market. Shone a light on those who don’t have the best interests of personal trainers at hear but most importantly grown by focusing on the happiness and success of our students. It’s them who have dictated and driven the direction of how and what we educate them on and it is their public support that has seen likeminded, ethical personal trainers come to see what all the fuss is about and join the movement that we are creating at OFB. Oh and I become a dad