Build a Better Online Fitness Business
Without Wasting Years Figuring It Out
As Seen In
Online fitness business coaching for fitness coaches who want clear direction, proven systems and support at every stage of growth.
Whether you’re signing your first online clients or trying to turn a £5k month into a business that can consistently do £20k+, we’ll help you work out what actually needs your attention next.
We’ve Been Building Online Fitness Businesses Since 2018
Fitness coaches helped
In online coaching sales
Rated on Trustpilot
You probably don’t need more information.
You Need to Know What to Focus on Next.
There is no shortage of advice telling fitness coaches what they should be doing.
Post more content.
Run ads.
Hire a setter.
Build a funnel.
Start a podcast.
Grow a team.
But the thing that grows a £2k business probably isn’t the same thing holding back a £15k business.
And trying to fix everything at once usually means fixing nothing properly.
Our job is to help you identify the biggest constraint in your business, focus on that first and give you the systems, tools and education you need for the stage you’re actually at.
What OFB Actually Is...
- Online Fitness Business isn’t a one-man show
- It’s a real business with a team of 20+
- From coaches to tech & automation experts
- From executive assistants to media buyers
A lot of coaching programmes are built around one person.
They create the content, take the sales calls, answer the messages and run the coaching.
It can sound appealing because you’re “working directly with the founder”, but in reality it often means you only get a small percentage of their time and attention.
OFB is built differently.
We have a dedicated coaching team, an in-house tech team, and separate sales and marketing teams.
Your support isn’t dictated by how busy the rest of the business becomes.
You have your own full-time 1:1 coach in your corner, focused on helping you move forward, while the wider OFB team continues testing ideas, improving systems and sharing what is working across the business.
That means you get personal support without being dependent on one person, plus access to a team of specialists who are constantly learning, refining and keeping the programme relevant.
Our Programmes
Who Online Fitness Business Is For...
Different stages need different levels of support.
The advice, systems and focus that help you get started won’t be the same ones you need as your business grows.
Online Fitness Business is designed to meet you where you are, then help you move forward from there.
OFB Launch
(0 > 5k/month)
This is where it all starts.
You’re a Personal Trainer or someone with fitness knowledge who wants to build an online fitness business from scratch.
The focus is on signing your first clients, your offer & pricing and a delivery model that gets people amazing results - without you needing to be there in person.
At this level you need a specialist 1:1 coach who’s helped hundreds of people go from zero to their first consistent months of online income.
OFB Inner Circle
(5k > 25k/month)
You’ve proven people will pay you online. You’re doing well, but you want more and you’re frustrated at the volatility of income each month.
It’s now about building a business that actually runs like one:
- Predictable client acquisition, not random sign-ups
- A solid team that you can trust and not micro-manage
- Full visibility over your data and tracking, not guesswork
Here you’ll have direct access to Adam, on top of your full time coach. You’ll have an entirely different business curriculum to follow.
In-person events across London and Dubai. And you’ll be part of a smaller group of coaches who are on the same wavelength when it comes to taking their business to consistent £25,000 months.
OFB Founders Board
(25k/month and up)
This is invite only.
Founders Board isn’t designed as someone’s first step into OFB - it’s something you work toward.
It’s for coaches who are earning a minimum of £25,000/mo and looking to scale to £100,000+ months and hit the cliche ‘7 figures’.
At this stage, it’s all about becoming a Founder. From leadership to operations. From strategy to decision making.
In Founders Board, you switch from having access to Adam - to working directly with Adam.
You also become part of an even tighter-knit community of other Founders and will be invited to private dinners as part of the in-person events.
Not only that, but you’ll now have access to Adam’s leadership team:
- Head of Operations
- Head of Marketing
- Head of Sales
- Head of Delivery
These are all experts in their roles - and you can consult with them directly on your own business.
OFB Founders Board
(25k/month and up)
This is invite only.
Founders Board isn’t designed as someone’s first step into OFB - it’s something you work toward.
It’s for coaches who are earning a minimum of £25,000/mo and looking to scale to £100,000+ months and hit the cliche ‘7 figures’.
At this stage, it’s all about becoming a Founder. From leadership to operations. From strategy to decision making.
In Founders Board, you switch from having access to Adam - to working directly with Adam.
You also become part of an even tighter-knit community of other Founders and will be invited to private dinners as part of the in-person events.
Not only that, but you’ll now have access to Adam’s leadership team:
- Head of Operations
- Head of Marketing
- Head of Sales
- Head of Delivery
These are all experts in their roles - and you can consult with them directly on your own business.
Find Out More 
Why Choose OFB?
We’re Coaches First. Marketers Second.
What OFB Is Not...
I want to be really clear on what Online Fitness Business is and isn’t.
We’re not a quick-fix programme and we’re not a get-rich-quick scheme.
We’re here to help people build real, long term fitness coaching businesses.
If you’re looking for a shortcut - this isn’t it.
If you’re looking for someone else to do the work - this isn’t it.
We’re looking for people that need the right strategies, tools and guidance - but ultimately are willing to do the work.
Get Started
Ready to Find Your Next Stage?
Whether you’re just starting out or scaling an already established coaching business - we’ll help you work out what needs to happen next.
Apply to Work With OFBTell us where your business is now, where you want to take it and what’s currently getting in the way or feeling tough.